In the Apple iOS 14 upgrade, there was an electric vehicle driving route, which was an issue. And after that, with Apple's electric car showing, the prelude to the check against Tesla finally came to an end.
Electric vehicle driving route included in Apple's iOS 14 upgrade: "No worries when planning a long-distance trip that requires charging every day. The Map app knows the current charging amount of the electric vehicle, and can be routed while driving, taking into account factors such as altitude. You can automatically add charging stations to your route. We know the type of charger that's right for your vehicle, so you'll be directed to a charging station with a compatible charger."
'Automotive' attracted attention at CES 5 years ago
Over the past five years, including 2020 CES and 2021 CES, at Consumer Electronic Shows (CES), a number of automotive companies have started exhibiting. Everyone insisted that cars are now the next platform. Mobility was one of the important themes at this 2021 CES. However, it is true that only GM, BMW, and Benz appeared at CES, which was a little disappointing. Instead, I'm going to introduce you to a decent book that really gives you a glimpse into the future of mobility after 2021.
Tesla becomes more than Apple?
Do you remember the tremendous changes in our lives and business in general, triggered by the advent of the Apple iPhone in late 2007? As a simple phone became a'computer in my hand', numerous new services and markets were created, and at the same time, large industries disappeared in an instant.
- 2000s'Internet Revolution': Changes that occurred when personal computers (PCs) used individually were connected to a network
- 2010s'mobile revolution': Apple-led change. A business revolution that occurred as computers connected to the Internet were held as smartphones in the hands of individuals.
- 2020s'Mobility Revolution': Tesla-led change, what if a car turns like a smartphone?!
Now, the world is coming where cars are transforming like smartphones. So what will happen? From a moving smartphone or a car that has become a networked computer that unites the world, there will be much larger, more diverse services and business opportunities than ever before the advent of smartphones. Experts around the world predict this market at least 7,000 trillion won. This is the mobility revolution. Companies that ride on this change will create tremendous wealth, and those that do not will be eliminated in an instant.
Elon Musk, the richest man in the world
Do you know who is richest man in the world? This is Tesla's CEO Elon Musk, who surpassed $185 billion (about 202 trillion won) in net worth on January 7th. It has surpassed Amazon Jeff Bezos CEO ($184 billion). Tesla Shock! This means that people around the world are very excited about the future of Tesla. By the way, Tesla's true value isn't just its stock value. The analysis of Tesla Shock (Choi Won-seok, The Quest) is that it is a leading company that will change the business scene for the next 10 years.
Change the game to be number one
The days of evaluating companies solely on financial performance such as sales are over. It is an era in which money and talent gather in companies that present attractive visions and business models that will be valuable in the future. Tesla is the best place in the world to do this. Tesla went back to the success formula of the 100-year automotive industry, changing the definition of products, markets, and profit-making structures to create a whole new edition. What's even more surprising is that Tesla's electric cars are just one tool in the big picture they draw. Tesla is drawing a huge business ecosystem that integrates mobility services, energy, and telecommunications, which started with electric vehicles and are considered one of the three major industries of mankind. It's like a 'mobility revolution'.
Shaking industrial ecosystem, the beginning of war!
The book goes beyond just analyzing Tesla's business model. Interviews with automotive experts around the world and the strategy of Nvidia+ARM Alliance, MobilI+Intel Alliance, GM, Toyota, and Volkswagen to fight Tesla Shock. In addition, it presents in detail the crises and opportunities faced by major Korean companies. Google co-founder Larry Page has said this. "If I leave my property, I will pass it on to Musk, not to a charity. Why? Because it can change the future!"
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